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500 Days | A Small Business Advertisement Coming to Times Square in New York
- Categories:Brand Activity
- Author:
- Origin:
- Time of issue:2018-03-13
- Views:116
(Summary description)What kind of commercials can land in Times Square in New York?
Why does a few minutes of commercials take so long?
What is the big production of small companies + huge investment?
Before answering these questions, let’s take a look at the 500-day preparation
"Mystery Commercial"
500 Days | A Small Business Advertisement Coming to Times Square in New York
500 Days | A Small Business Advertisement Coming to Times Square in New York
[Top]
500 Days | A Small Business Advertisement Coming to Times Square in New York
(Summary description)What kind of commercials can land in Times Square in New York?
Why does a few minutes of commercials take so long?
What is the big production of small companies + huge investment?
Before answering these questions, let’s take a look at the 500-day preparation
"Mystery Commercial"
- Categories:Brand Activity
- Author:
- Origin:
- Time of issue:2018-03-13
- Views:116
Information
What kind of commercials can land in Times Square in New York?
Why does a few minutes of commercials take so long?
What is the big production of small companies + huge investment?
Before answering these questions, let’s take a look at the 500-day preparation
"Mystery Commercial"
Jiayitong's new advertising video
https://v.qq.com/x/page/j0567fmw5sa.html
Tencent link
https://www.bilibili.com/video/av20721250/
bilibili link
http://www.iqiyi.com/w_19rww9y0wd.html
Iqiyi link
Please click to watch it!
The original intention of the commercial
A series of major power projects such as the first domestically-made aircraft carrier, the C919 domestically-made large aircraft, and the Zhuhai-Hong Kong-Macao Sea-crossing Bridge have made Chinese people extremely proud. Behind these proud big-nation projects, countless new material R&D personnel have made great contributions.
However, the work and contributions of new materials are often unknown. Take Jiayitong as an example, tell people that "we are a company that makes film material analysis instruments", most people will think "oh, it's the kind of plastic film, food cling film, right?" In fact, otherwise.
In order to eliminate misunderstandings, and to rectify the names of researchers engaged in the research, development and testing of new materials, Jiayitong has carefully created a new advertising video after more than a year of preparation, hoping to let more people have a better understanding of the research, development and testing of new materials. What you know, know the importance of new materials!
Why do you want to put it on Times Square in New York?
"Jiayitong is going to be listed on Nasdaq? That's why it's time to go to Times Square..." In fact, "Why do you have to spend a huge amount of money to invest in the United States on the other side of the earth?", because of the Manhattan Times in New York, the United States. The Times Square (Times Square) has an average of 70,000 people walking there every day to rub shoulders. It is the "crossroads of the world" and the best choice for brand display all over the world.
More importantly, we want to be at the "crossroads of the world"
Rectify the name of the new material person!
To show people all over the world:
The people who are obscured and devoted to research and development of new materials have made great contributions to the rapid development of human civilization.
People should be more
Focus on the field of new materials;
Concerned about the progress and trends of new materials research;
Care for the relevant personnel in the research, testing and development of new materials.
After 500 days of brewing and preparation for Jiayitong’s new advertising film,
Although there have been countless twists and turns and difficulties in the middle,
But we still do our best to build meticulously, just to stick to the original intention!
Advertising segment analysis
At the moment of rocket launch, a certain space agency has not detected the test results of a certain space material. Because this kind of aerospace material must be tested with nano-level testing instruments, the inspectors have not been able to find a good method for accurate testing.
The rocket will be launched at 2:00 pm. The inspectors only have less than 1 hour to complete the inspection. Otherwise, they will face 10 times compensation. At this moment, they found a certain instrument from China Jiayitong to be perfect. Test this thin film material!
Complete the nano-level material inspection within 20 minutes and issue accurate test results? The difficulty can be imagined! When the space agency heard the news of "It passed" at the last minute, all personnel cheered. Finally, the rocket was successfully launched. Jiayitong's rapid and accurate detection of nano-scale thin film materials has proved to be absolutely reliable.
Behind-the-scenes
In order to pursue the most realistic visual effects, we insist on "real scene shooting, reject studio shooting"
I didn’t have time to have lunch until three o’clock in the afternoon, but the actor still kept smiling
The photographer is sweating, just to take every wonderful shot
I was not satisfied after taking a shot many times, but the director patiently explained the script again and again
At the end of the "lab shot", it was already late at night, how could there not be a group photo?
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